• Animoca Brands’ strategic subsidiary has recently invested in Passion Labs in order to help Japanese companies move to Web3.
• Passion Labs provides analytics that strengthen luxury and automotive brands across Japan, Asia-Pacific, and beyond.
• Following the investment, Animoca Brands Japan and Passion Labs will continue working together to help Japanese companies develop their Web3 strategies and create communities.
Animoca Brands Investing in Passion Labs
Animoca Brands‘ strategic subsidiary has recently invested in Passion Labs with the goal of helping Japanese companies transition to Web3. Founded in 2022, Passion Labs provides analytics for luxury and automotive brands across Japan, Asia-Pacific, and beyond. Through the partnership between Animoca Brands Japan and Passion Labs, the two companies will work together to assist Japanese businesses with developing their Web3 strategies and creating web 3 communities.
The Role of Key Opinion Consumers
Kyoya Okazawa, Co-founder of Animoca Brands Japan commented on the strategic alliance with Passion Labs: “We believe that its services will be an integral part of Web3 where community engagement is critical…The role of Key Opinion Consumers is important because Web3 seeks to empower the community.“ The KOC analysis provided by both companies will be used by other businesses as they transition towards web 3.0 technologies.
Excitement from Both Companies
Keegan Huang, Co-founder & CEO of Passion Labs expressed his excitement about this collaboration with Animoca Brands: “We look forward to our new relationship with Animoca as we further innovate our advanced analytics solutions for luxury brands all around the world.“ The investment from Animoca Brands demonstrates their commitment to aiding Japanese businesses as they make their shift towards web 3 technologies.
NFT Taipei Conference
Last December, Animoca Brands joined Keegan Huang (Passion Lab’s founder) along with Daniel Feucht (Porsche’s marketing director) on stage at NFT Taipei conference where they discussed what web 3 means for luxury brands. This event set a precedence for future collaborations between both companies which are now being solidified through investments made by Animoca Brand’s strategic subsidiary into Passion Labs.
In conclusion, this collaboration between Animaca Brand’s strategic subsidiary investing in Passion labs shows that both companies are dedicated to helping japanese business migrate towards web 3 technologies while strengthening luxury brands all around the world.