• Sorare, a Web3 startup, has secured a multi-year deal worth over $37 million a year with the English Premier League (EPL).
• The agreement will introduce some of the world’s top soccer players as playable cards in the NFT-based game.
• The Premier League also has the option to take an equity stake in Sorare.
Sorare Scores Mega Deal with the EPL
The English Premier League (EPL), England’s top soccer league, has struck a deal worth over $37 million a year with NFT-based Fantasy Soccer Game Sorare.
Multi-Year Licensing Contract
The multi-year deal will introduce some of the world’s top soccer players as playable cards in the NFT-based game. The Paris-based Web3 startup has amassed over three million users worldwide and is worth $4.3 billion, backed by French soccer prodigy Kylian Mbappe and World Cup winner Lionel Messi. Sorare announced a four-year licensing contract with the Premier League on Monday.
Users Collect Digital Cards
Users can now collect and trade digital cards representing soccer superstars from all 20 of the league’s teams.
Premier League Takes Equity Stake
Besides the licensing agreement, the Premier League will also have the option to take an equity stake in the game.
Overview of Sorare Game
Players draft eight players from different soccer leagues worldwide. They can scout, buy, sell, or trade digital players‘ cards to build a lineup. Once players‘ lineups are finalized, they can select a five-a-side team and compete against other players in weekly competitions.